Category
Packaging
Creative direction
Evi Mahaira
Katerina Mahaira
Design
Daniela Machou
The concept for the first series of "Titana" wine, is an iconographic label, highly inspired by the Greek element and mythology, based on the name of the product.
Our concept here, Titanomachia: The mythological war between Titans and Olympian gods that lasted for 10 years.
So here our myth changes and takes on a different and opposite dimension. The war between them turns into a feast - a long feast full of wine, drink and food. A Greek feast, and a hymn to tradition, happiness and well-being. The depicted gods engage in our imagery in a creative and distinctive way, feasting, conversing and having fun.
Our label is complemented by original and equally creative typography, to give the traditional design a modern and highly impressive dimension.
Next work