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2022

2022

2022

Titana Wine Label 2.0

Titana Wine Label 2.0

Titana Wine Label 2.0

Category

Packaging

Creative direction

Evi Mahaira

Katerina Mahaira


Design

Katerina Mahaira

The concept for the second series of "Titana" wine, is an entirely pictorial label, with elements and colors that indicate the Greek element and origin of the wine.


The concept here is inspired by the titan gods, and more specifically the female titans, a direct reference to his name. On the designed label, the depicted "Titana" is the Titaness Tethys, daughter of Uranus and Gaia and mother of thousands of river deities.


Surrounded by vines and their branches, she holds in her hand an ancient jug of wine and with it, fills the "world", the circular element that encloses the name of the wine. Following on from the latter, it joins wooden branches (references to the titan logo) and joins the rest of our visuals.


The purpose of the visual ensemble is for the illustrations to be recreated per bottle for differentiation, and to depict a different goddess per time and wine.

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