Category
Packaging
Creative direction
Evi Mahaira
Katerina Mahaira
Design
Katerina Mahaira
The concept for the second series of "Titana" wine, is an entirely pictorial label, with elements and colors that indicate the Greek element and origin of the wine.
The concept here is inspired by the titan gods, and more specifically the female titans, a direct reference to his name. On the designed label, the depicted "Titana" is the Titaness Tethys, daughter of Uranus and Gaia and mother of thousands of river deities.
Surrounded by vines and their branches, she holds in her hand an ancient jug of wine and with it, fills the "world", the circular element that encloses the name of the wine. Following on from the latter, it joins wooden branches (references to the titan logo) and joins the rest of our visuals.
The purpose of the visual ensemble is for the illustrations to be recreated per bottle for differentiation, and to depict a different goddess per time and wine.
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