Category
Packaging
Creative direction
Evi Mahaira
Katerina Mahaira
Design
Katerina Mahaira
Christos Georgatos
Visual design for Amalias Olive Oil.
This particular oil comes from Elaiones in Amaliada, which are surrounded by slopes in Ancient Olympia. Its special characteristics are the place of origin as the olives are watered evenly, but also the acidity of the oil which is quite low.
We wanted the illustration to refer to all these elements, i.e. to have the influences of the pure harvest, but also to star the female figure that refers to the name of origin, Queen Amalia.
With subtle and elegant typographic elements on both sides, as well as the white color of the bottle, we wanted to convey the high quality, history and culture of this particular oil.
For the logo design of the brand - which concerns a product to be exported to America - we created Greek elements that are also understandable in Latin.
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