Category
Packaging
Creative direction
Evi Mahaira
Katerina Mahaira
Design
Nefeli Papadiamanti
Daniela Machou
Christos Georgatos
Production
Hermes Screen printing
For our corporate gift of 2024 year, and wanting to create an eco-friendly construction, we designed our Calendar entitled 'Counting Happy Days & Troubled Shapes'.
We chose for this year to separate the holidays and focus on the special joy they bring us when they finally come. So the calendar has as a reference the abacus (as we count the days until the holiday comes).
The dates on the abacus are set in such a typographical style that the holidays of 2024 are emphasized.
The whole construction is handmade, which made it even more interesting for us to work on. The print is screen printed on cloth, and for its final form we also designed a wrap with all the "happy shapes" created as a pattern.
Accordingly, the concept of the photo shoot is based on the same central idea of vacation, joy and relaxation of those days.
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