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2018-

2024

2018-

2024

2018-

2024

Potato King

Potato King

Potato King

Category

Visual Identity

Creative direction

Evi Mahaira

Katerina Mahaira


Design

Evi Mahaira

Katerina Mahaira

Christos Georgatos

Nefeli Papadiamanti

Daniela Machou

Potato Monarch, an urban culinary venture deeply entrenched in Athens' core, distinguishes itself through an extensive range of scrumptious potato varieties, paired with a comprehensive menu of carefully created sauces and high-grade meats. As the inventive forces behind Potato Monarch's brand image, we were responsible for the design of the meal portion cones so as to precisely complement the already established brand aesthetics.


Numerous bespoke illustrations were generated for the brand, each adapted for its dedicated use. These illustrations, used across digital mediums and print materials, have consistently elevated Potato Monarch’s visual appeal, solidifying its distinctive brand persona. Furthermore, we arranged original graphic illustrations for the eatery’s interior, producing an aesthetically captivating environment for customers. This integrated design strategy amplifies Potato Monarch's unique brand voice, making each visit a sensory delight.

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